Wellness Industry Faces Identity Crisis Amid Scientific Contradictions
The wellness industry, a multi-trillion-dollar sector, encompasses a wide range of services and products aimed at improving individuals’ physical, mental, and emotional well-being. From yoga studios to wellness retreats, and organic foods to mindfulness apps, the industry has significantly evolved over the last few decades. However, despite its rapid growth and popularity, the wellness industry is currently facing an identity crisis, fueled by scientific contradictions and varying standards of practice.